Psychology

Do our personalities affect the way we shop?

Bill McAneny's picture
Published on Fri, 05/16/2014 - 10:06 by Bill McAneny

ShoppingWe all know there are differences in personality types and that this manifests itself in all sorts of ways: from the way we interact, to the types of activities we like and the sorts of work environments that work best for us. So does it work with our buying patterns and is it easier to sell to an ENTP than it is to an ISTJ?

Hmm interesting! There is no doubt that those who are selling believe that different personality types require different approaches. My bank manager told me recently that they had all been on a course, using the DISC profiling system to work out the most effective ways of packaging a sales pitch to specific types. And I have seen some call centre organisations that use a quick assessment process to figure out what personality type they’re dealing with so they can better placate them when they are complaining or upsell to them (presumably once they have been placated!)

How to ‘get’ people: practical psychology for every situation

Prelude Team's picture
Published on Mon, 03/31/2014 - 10:31 by Prelude Team

How to 'get' people: practical psychology for every situationLife and work are about people and it is the depth and richness of our understanding of other people, of ourselves and the dynamic between the two that will determine how well we can:

  • Spot different types
  • Influence people
  • Better relate to others
  • Develop as a person

This is not an academic exercise, we can all learn to better ‘get’ and work with different types of personality and all learn to adapt ourselves to different personalities and situations. 

Why is it important to understand personality?

Bill McAneny's picture
Published on Fri, 03/21/2014 - 10:30 by Bill McAneny

RunnerWhy is it important to understand personality? Well from an academic perspective it is just…well interesting. Oh but from a life perspective it is so much more than that. The better we understand ourselves and other people, the more successful we’ll be in dealing with people and situations; and getting it right. Psychology may be an academic discipline, but understanding personality it is a much more practical subject, it is about using psychology to your advantage in everyday situations, to ‘get’ people, to influence, help and support, to get your point across, in a way that's right for you, to better understand and shape decision-making, to motivate and manage people, and deal with conflict and most importantly to understand and manage our own impact on other people.

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