Shopping

Do our personalities affect the way we shop?

Bill McAneny's picture
Published on Fri, 05/16/2014 - 10:06 by Bill McAneny

ShoppingWe all know there are differences in personality types and that this manifests itself in all sorts of ways: from the way we interact, to the types of activities we like and the sorts of work environments that work best for us. So does it work with our buying patterns and is it easier to sell to an ENTP than it is to an ISTJ?

Hmm interesting! There is no doubt that those who are selling believe that different personality types require different approaches. My bank manager told me recently that they had all been on a course, using the DISC profiling system to work out the most effective ways of packaging a sales pitch to specific types. And I have seen some call centre organisations that use a quick assessment process to figure out what personality type they’re dealing with so they can better placate them when they are complaining or upsell to them (presumably once they have been placated!)

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