Privacy Policy and Cookies

Last Updated: 18th July 2013

We are committed to safeguarding the privacy of our website visitors; this policy sets out how we will treat your personal information.

Our website uses cookies. By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.

(1) What information do we collect?

We may collect, store and use the following kinds of personal data:

(a) information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type, referral source, length of visit and number of page views);

(b) information that you provide to us for the purpose of subscribing to our Prelude Character Analysis, website services, email notifications and/or newsletters (including including name, email address, gender);

(c) responses and results from the Character Analysis questionnaire are stored for 6 months, along with your [IP address and] name and email address, for the purposes of monitoring the Character Analysis usage and for improvement of the test. From time to time the data will be used to produce statistics regarding the reliability and validity of the tests. All data will be anonymous in the resulting reports and data will not be used to identify any user;

(d) any other information that you choose to send to us.

Before you disclose to us the personal information of another person, you must obtain that person's consent to both the disclosure and the processing of that personal information in accordance with the terms of this privacy policy.

(2) Cookies

A cookie consists of information sent by a web server to a web browser, and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser.

We use both “session” cookies and “persistent” cookies on the website. We will use the session cookies to: keep track of you whilst you navigate the website. We will use the persistent cookies to: enable our website to recognise you when you visit.
 Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date.

We use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google's privacy policy is available at:

Most browsers allow you to reject all cookies, whilst some browsers allow you to reject just third party cookies. For example, in Internet Explorer (version 9) you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector. Blocking all cookies will, however, have a negative impact upon the usability of many websites, including this one. For more information on how to disable cookies, please visit:

There are two types of cookie you may encounter when using this website:

First party cookies: these are our own cookies, controlled by us and used to provide information about usage of our site.

Third party cookies: these are cookies found in other companies’ internet tools which we are using to enhance our site, for example Facebook or Twitter have their own cookies, which are controlled by them.

First party cookies

Name Purpose
SESS... This is used by the content management system, Drupal, to identify who you are. This isn’t usually set unless you are a registered user.
has_js This is also used by Drupal to determine whether you have JavaScript enabled on your browser.
Drupal.tableDrag.showWeight This is used by Drupal to remember your display preferences.
Drupal.toolbar.collapsed This is used by Drupal to remember your display preferences.

Third party cookies

Google Analytics

Name Expiry
__utma 730 days
__utmb Less than one day
__utmc End of browsing session
__utmz 182 days

More information:


Name Description
disqus_unique, testCookie Used by the Disqus service to enable commenting on blog posts.

When posting comments to our blog the comments and all related information is processed and stored by a service called Disqus. Please see their privacy policy for more information.

More information:


Name Description
pid, k, guest_id, _twitter_sess, original_referer, external_referer, js, Twitter cookies which allow content from Twitter to be shown on website pages and pages to be shared on Twitter.

More information:


Name Description
datr, lu, s, locale, c_user, xs Facebook cookies used to allow sharing of a page on Facebook.

More information:


Name Description
su_bc Badge for sharing content on StumbleUpon.

More information:


More information:


More information:


More information:


The LinkedIn plugin detects whether you are logged in to LinkedIn, and to do this it may use any of the following cookies:

Name Type
bcookie Persistent cookies.
JSESSIONID Session cookies.

More information:

Google Adsense / The DoubleClick cookie

  • Third party vendors, including Google, use cookies to serve ads based on a user's prior visits to this website.
  • Google's use of the DoubleClick cookie enables it and its partners to serve ads to users that are based on their visit to our sites and/or other sites across the Internet.
  • Users may opt out of using the DoubleClick cookie for interest-based advertising by visiting Ads Settings.

If you would like more information about how cookies are used for web advertisements, visit

(3) Using your personal data

Personal data submitted on this website will be used for the purposes specified in this privacy policy or in relevant parts of the website.

We may use your personal information to:

(a) administer the website;

(b) enable your use of the services available on the website, e.g. the Character Analysis

(c) send you general (non-marketing) commercial communications;

(d) send you email notifications which you have specifically requested;

(e) send to you updates and other marketing communications relating to our business which we think may be of interest to you, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications by contacting );

(f) deal with enquiries and complaints made by or about you relating to the website; and

(g) monitor the Character Analysis usage and for improvement of the test. From time to time the data will be used to produce statistics regarding the reliability and validity of the tests. All data will be anonymous in the resulting reports and data will not be used to identify any user.

Where you submit personal information for publication on our website (for example by posting a comment), we will publish and otherwise use that information in accordance with the license you grant to us (as set out in our Terms of Use).

We will not without your express consent provide your personal information to any third parties for the purpose of direct marketing.

(4) Disclosures

We may disclose information about you to any of our employees insofar as reasonably necessary for the purposes as set out in this privacy policy.

In addition, we may disclose information about you:

(a) to the extent that we are required to do so by law;

(b) in connection with any legal proceedings or prospective legal proceedings;

(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);

(d) to the purchaser (or prospective purchaser) of any business or asset which we are (or are contemplating) selling:

(e) to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information

(f) where you have taken the Character Analysis as part of a consultancy or Management Due Diligence project, the results may be disclosed as part of reporting and feedback to the organisation and/or as part of a group discussion;

(g) from time to time the data will sent to an independent verifier in order for statistics to be produced regarding the reliability and validity of the test and to improve its accuracy. All statistics will be anonymous in the resulting reports and data will not be used to identify any user;

(h) to SendGrid (name, email address and character type only) to send automatic emails containing your Character Analysis results only when you take the questionnaire. Their privacy policy can be viewed at:

(i) to MailChimp (name and email address only) if you subscribe to our newsletter. Their privacy policy can be viewed at

(j) to Disqus (public comments only). Their privacy policy can be viewed at:

Except as provided in this privacy policy, we will not provide your information to third parties.

(5) International data transfers

Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this privacy policy.

Information which you provide may be transferred to countries which do not have data protection laws equivalent to those in force in the European Economic Areas (EEA). Data submitted via the website is securely stored within the EEA and processed in line with UK data protection legislation. However where data is accessed outside of the EEA this may be considered an International Transfer.

MailChimp, our newsletter distributor, is a US (non-EEA) company and holds Safe Harbor Certification to demonstrate it follows the principles of EEA data protection policy. More information can be found at:

SendGrid, our email distributor for the Character Analysis assessment results, is a US (non-EEA) company and holds Safe Harbor Certification to demonstrate it follows the principles of EEA data protection policy. More information can be found at:

Disqus, our comment and discussion management system, is a US (non-EEA) company and holds Safe Harbor Certification to demonstrate it follows the principles of EEA data protection policy. More information can be found at:

In addition, personal information that you submit for publication on the website, (e.g. by posting comments) will be published on the internet and may be available, via the internet, around the world.

You expressly agree to such transfers of personal information.

(6) Security of your personal data

We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

We will store the personal information you provide on secure (password- and firewall- protected) servers in a purpose built data centre within the EEA.

We only keep your data as long as reasonably required, under the terms of this agreement, to allow you to use the Prelude Character Analysis, receive any information or notifications you specified and for us to make sure the assessment remains reliable, valid and current.

Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

 (7) Policy amendments

We may update this privacy policy from time-to-time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes.

We may also notify you of changes to our privacy policy by email.

(8) Your rights

You may instruct us to provide you with any personal information we hold about you. Provision of such information will be subject to:

(a) the payment of a fee (currently fixed at £10.00); and

(b) the supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address. We may also require verification of your email address).

We may withhold such personal information to the extent permitted by law.

You may instruct us not to process your personal information for marketing purposes, by sending an email to us ( practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt-out of the use of your personal information for marketing purposes.

(9) Third party websites

The website contains links to other websites. We are not responsible for the privacy policies or practices of third party websites.

(10) Updating information

Please let us know if the personal information which we hold about you needs to be corrected or updated.

(11) Contact

If you have any questions about this privacy policy or our treatment of your personal data, please write to us by post to:

Prelude Consulting Limited, 7 Park Farm, Black Notley, Essex, CM77 8LQ.

Or by email at:

(12) Data controller

The data controller responsible for our website is Prelude Consulting Limited.

This privacy policy is courtesy of
 Employment Lay Contracts and Website Law